Ukusetyenziswa kweengxowa zephepha kunokuthiwa kuyo yonke indawo, kwaye kuluncedo olukhulu kubomi bethu bemihla ngemihla. Ukwakhiwa kwayo okuphambili ngenene liphepha elimhlophe elisetyenziswa ngokuqhelekileyo kwimarike, ngoko ke masiqonde ukuba iingxowa zephepha ezilandelayo zinantoni. 1. Intengiso. Iingxowa zephepha zinefuthe lokupapashwa, ukuba amashishini ayisebenzise ukubhengeza i-propaganda, kodwa kunye nokubona umphumo wangempela, kukho imeko yanamhlanje, ngoko ke isikhwama sephepha sinomsebenzi omangalisayo. 2. Isicwangciso sokuthengisa. Umphumo wesicwangciso sokuthengisa sesikhwama sephepha sibonwa ngumntu wonke. Ngamandla omoya anjalo, ishishini liya kubangcono kwaye libengcono. Isicwangciso esinjalo sokuthengisa luhlobo lokhuphiswano kwimarike. 3. Impembelelo yophawu. Ngophuhliso olukhawulezayo lwamashishini, uphawu lunempembelelo enkulu. Ngenxa yempembelelo yesikhwama sephepha, ibonisa kwakhona impembelelo ye-brand yesikhwama sephepha. 4. Imidiya yeselula. Iingxowa zephepha zinobuncwane, kodwa zikwabona isiphumo sokungabikho kwemali, ngoko ke indlela enjalo yeendaba, yenza ukuba amashishini abone umphumo obalulekileyo. 5, iyafikeleleka kwaye kulula ukuyisebenzisa. Ngeenzuzo zeengxowa zephepha, asinakuyiqonda ngokukodwa, sithathe intengiso yeTV, yonke iminithi ichitha imali, kunye neengxowa zephepha azifani, ezandleni zomntu wonke, zilingana nokuhamba kweentengiso, zombini imali kunye neengxaki. 6. Umthamo oqinileyo wokuthwala umthwalo. Iingxowa zamaphepha zinokuthwala malunga neekhilogram ezingama-20 zezinto, ezo zikhwama zephepha zingabonwa nangaliphi na ixesha, kwakhona isizathu sokuba amashishini akhethe iingxowa zephepha. Oku ngasentla malunga nokusetyenziswa okumangalisayo kweengxowa zephepha, unokuqonda ngokulula, kamva ukuba ufuna ukwazi ulwazi oluninzi lwemveliso unokuqhubeka nokunikela ingqalelo kuhlaziyo lwewebhusayithi yethu.
Nika ingqalelo kuthi unokukuzisela iingcebiso zokupakisha ngakumbi, nceda uqhagamshelane nathi.
