Imvelaphi yokupakisha ifana kakhulu nembonakalo yabantu. Nangona kumlambo omde wembali yoluntu, ukupakisha okuvela ekukhethweni kwezinto, ukuphuculwa kwenkqubo, utshintsho lokuhlobisa, kunye nokuqonda kwabantu ukupakisha njalo njalo kukho inkqubo yokuzivelela, nangona kunjalo, kwinkqubo yophuhliso lokupakisha, kwaye kwaqokelelwa uthotho lwezinto ezahlukeneyo, kwakha ukuhambelana okuthile, ukuhambelana kunye nokuhambelana, umxholo. Enyanisweni, luphawu lokupakisha kwendabuko. Njengenxalenye ebalulekileyo yemveliso yezinto zanamhlanje, ukupakisha kudityaniswe nophuhliso kunye noyilo lwazo zonke iintlobo zeemveliso. Ekuveliseni ibhokisi, phantse zonke izinto zokupakisha zinokusasazwa kuphela emva kokupakisha. UNyaka oMtsha uyeza, amashishini amaninzi acwangcisa indlela yokuthengisa imveliso, ukuyila ngokwesiko ibhokisi yokupakisha efanelekileyo nentle, ukuphucula ubume bemveliso ukuze kuphuculwe ixabiso lokuthengisa lemveliso, kudlale isiphumo sokunyusa. Uyilo lwebhokisi yokupakisha imveliso kufuneka luhambelane neempawu zempahla, ngokusebenzisa izinto zokupakisha, imilo, isakhiwo, umbhalo ukutolika intsingiselo yempahla ukuze kutsalwe abathengi ngokuchanekileyo. Okufanayo nale yibhokisi yesipho, isipho sabahlobo nezalamane, ukubonakalisa ubuhlobo, njengezipho zemibhiyozo yesintu, izipho zoNyaka oMtsha, izipho zoNyaka oMtsha, iibhokisi zesipho, iingxowa zesipho kuyilo zigxile kwizinto ezahlukeneyo.
Kule mihla yolwazi, ubomi bezinto eziphathekayo butyebile kwaye buyahlukahluka, ukupakisha akuyonto ilula yokukhusela ngaphandle, okubaluleke ngakumbi kukubonisa ulwazi lwemveliso, ukongeza ixabiso kwimveliso, ukuphucula ixabiso elongezelelweyo.
Ukupakisha kufuneka kube neempawu: umzekelo, okufanayo yibhokisi yendandatho yedayimani, ezinye iinkampani zinobuchule, ibhokisi yobucwebe yenzelwe ukumela imascot yenkampani, kungekuphela nje ukuba intle kwaye yahlukahlukene, kodwa ikwagqamisa umfanekiso wenkampani, kwaye ezi bhokisi zobucwebe kunye nobucwebe kunye ukuthengisa ngakumbi zigqamisa iimpawu zemveliso.
Izinto zokupakisha mazibe ntle kakhulu, umsebenzi wobugcisa kufuneka ube mhle: njengoko ibhokisi yokupakisha ubucwebe ithambile, iqine, iqine, iphepha, ilaphu, iplastiki zizinto zokupakisha ezikhethwe ngabavelisi abaninzi. Amanqanaba ahlukeneyo amatye anqabileyo anokukhetha izinto ezahlukeneyo zokwenza ibhokisi yokupakisha, isitayile sebhokisi kunye nesitayile sebhegi yobucwebe ukuze ihambelane, isebenze kakuhle.
Indlela yokupakisha kufuneka ibe notshintsho: ingcinga yabantu yokusebenzisa itshintsha rhoqo, ukupakishwa akunakulungiswa, ukuhlangabezana notshintsho kwimfuno yabathengi. Eyona ndlela ilungileyo yokupakishwa inokuba yeyokusebenzisa izinto ezininzi: iphakheji eyilwe kakuhle, ukongeza ekupakishweni kwemveliso, ingasetyenziselwa ukuhombisa iifestile okanye ukubonisa, okanye nezinye iinjongo.
“Ijolise kubathengi, ijolise ekunyanisekeni”. Sinamandla eenkonzo zobungcali, amandla amaninzi okudala, amandla onxibelelwano aguquguqukayo, kunye nolwazi olunyanisekileyo lwenkonzo yanamhlanje. SIZAMELA injongo yesizathu esifanayo: ukudala umfanekiso obonakalayo ogqibeleleyo weshishini lakho, kunye nokwandisa ixabiso elinokubakho lenkcubeko yophawu.
