Uyilo lokupakisha yenye yezona zinto zibalulekileyo zokuqalisa ngempumelelo imveliso. Ukupakishwa kufuneka kukhusele imixholo, kube lula ukuyigcina nokuhambisa, kufuneka ibonise ulwazi malunga nemixholo yayo, kwaye itsalele ingqalelo yabathengi kwishelufu egcwele iimveliso ezikhuphisanayo. Nokuba injani na umgangatho wemveliso, ukupakishwa kakubi kuya kwenza ukuba imveliso ingathengiswa, ngoko ke uyilo lokupakisha oluyimpumelelo lubalulekile. Intsingiselo nayo ibaluleke kakhulu. Ke, yintoni indima kunye nokubaluleka koyilo lokupakisha? Makhe sijonge. 1. Ukupakishwa kubonisa uphawu lwenkampani: uyilo lokupakisha lubaluleke njengemveliso yenkampani, kwaye ludlala indima kwindlela abathengi abajonga ngayo inkampani kunye nendlela yokwandisa uphawu lwenkampani. Okokuqala, utyalo-mali kwiipakethe ezinkulu luya kutsala abathengi. I-2, ukupakishwa kunokutsala ingqalelo yabathengi: uyilo lokupakisha oluhle lutsala ingqalelo yabathengi, ke imveliso iya kufumana ingqalelo kunye nokuqatshelwa, ukuze kuphuculwe oku, kuyimfuneko ukuhambisa uphawu lwenkampani kwipakethe. Ngale ndlela, ulwazi oluchanekileyo lunokunikezelwa kubathengi ngaphambi kokuthenga, ukwenzela ukuba abathengi banokushiya umbono onzulu wokuqala kwimveliso kunye nokupakishwa. 3. Ukupakishwa kubonisa umthamo wokuthengisa: Ukupakishwa okusebenzayo kunokugqama kukhuphiswano kwaye kutsale abathengi. Ke ngoko, ukuba imveliso ithengiswa kwivenkile ebonakalayo, uyilo lokupakisha yinto yokuqala abanokuthi abathengi babone kwishelufu. Abathengi banokugqiba ekubeni bayithenge imveliso ngokwenkangeleko yokupakishwa kwayo. Ilogo yegraphic kwiphakheji kufuneka itsale umdla wabathengi. Okwangoku, ukuze kugqanyiswe ngcono umtsalane kunye nomsebenzi wexabiso elongeziweyo lempahla, uyilo lokupakisha ludlala eyona mpawu ibalulekileyo neyodwa apha, kwaye ibe yinxalenye ebalulekileyo nebalulekileyo yemveliso yempahla yanamhlanje. Beka ecaleni ukuyila ukupakishwa kwempahla, ayiyi kukwazi ukuqonda ixabiso elipheleleyo lezabo; Ngenxa yoyilo lokupakishwa kweempahla, kuya kwandisa ukongezwa kwamandla ezinto ezahlukeneyo ezongeziweyo, kwaye kwenza ukuba abantu bafumane ukubonwa ngakumbi kunye nokusukela ngokomoya ubuhle kunye nolonwabo.
