Uguqulo lwebhokisi yokupakisha yeekhathoni luyakhawuleza

Uguqulo lwebhokisi yokupakisha yeekhathoni luyakhawuleza
Kwiimarike eziguqukayo rhoqo, abavelisi abaxhotyiswe nge-hardware efanelekileyo banokusabela ngokukhawuleza kwiinguqu kwaye basebenzise iimeko ezikhoyo kunye neenzuzo, eziyimfuneko ekukhuleni kwiimeko ezingaqinisekanga. Abavelisi kulo naliphi na ishishini banokuthi bazise ushicilelo lwedijithali ukulawula iindleko, ukulawula ngcono ikhonkco lokubonelela kunye nokubonelela ngeenkonzo zokumisa enye.
Bobabini abavelisi bokupakisha kunye neeprosesa baya kuxhamla njengoko banokuhamba ngokukhawuleza ukusuka kwimisebenzi yokupakisha yendabuko ukuya kwiimarike zemveliso entsha. ibhokisi yobucwebe
Ukuba noomatshini bokushicilela bedijithali kuluncedo kubavelisi phantse kuwo onke amashishini. Xa iimeko zentengiso zitshintsha ngokukhawuleza, njengangexesha lobhubhani, amashishini anezixhobo ezilolu hlobo anokwenza usetyenziso olutsha okanye iintlobo zeemveliso ezipakishiweyo ezingazange ziqwalaselwe ngaphambili.
"Injongo yokusinda kweshishini kukulungelelanisa utshintsho kwindawo yokuthengisa kunye neemfuno eziqhutywa kubathengi kunye nemigangatho ye-brand," watsho uJason Hamilton, uMlawuli we-Agfa weNtengiso yeSicwangciso kunye ne-Senior Solutions Architect yaseNyakatho Melika. Abashicileli kunye neeprosesa ezinesiseko sedijithali ukunika i-corrugated and display packages ingaba phambili kwishishini kunye nempendulo yeqhinga elinamandla kwiinguqu kwimarike.Ibhokisi yekhandlela
Ngexesha lo bhubhani, abanini be-EFINozomi presses babike umndilili wonyaka wokunyuka kwama-40 ekhulwini kwimveliso yokushicilela. UJose Miguel Serrano, umphathi ophezulu wophuhliso loshishino lwehlabathi jikelele kwi-inkjet yokupakisha kwi-EFI's Building Materials and Packaging Division, ukholelwa ukuba oku kwenzekayo ngenxa yobuninzi obunikezwa ngokuprintwa kwedijithali. "Abasebenzisi abaxhotyiswe ngesixhobo esifana ne-EFINozomi banokuphendula ngokukhawuleza kwimarike ngaphandle kokuxhomekeka ekwenzeni iiplate."
U-Matthew Condon, umanejala wophuhliso lweshishini elithathiweyo kwicandelo le-Domino's Digital Printing, uthe urhwebo lwe-e-commerce luye lwaba yimarike ebanzi kakhulu yeenkampani ezipakishayo kwaye imarike ibonakala itshintsha ngobusuku obunye. "Ngenxa yobhubhane, iimveliso ezininzi ziye zatshintsha imisebenzi yokuthengisa ukusuka kwiishelufa zevenkile ukuya kwiipakethe ezizisa abathengi. Ukongeza, ezi phakheji zithe ngqo ngakumbi kwimarike, zibenza ukuba babe lolona khetho lubalaseleyo kwizicelo zedijithali."Ingqayi yekhandlela

“Ngoku into yokuthatha ngaphandle konxibelelwano kunye nokuhanjiswa kwekhaya kuyinto eqhelekileyo, abashicileli bephakheji banokubona inkampani ivelisa imveliso enokupakishwa ngenye indlela,” utshilo uRandy Parr, umphathi wentengiso wase-US weCanon Solutions.
Ngandlela ithile, ekuqaleni kobhubhane, iiprosesa zepakethe ezimdaka kunye nabashicileli akufuneki batshintshe umxholo wabo wokuprinta, kodwa bacace malunga nemarike ekujoliswe kuyo iimveliso eziprintiweyo. "Ulwazi endilufumeneyo kubaboneleli bebhokisi ebotshiweyo kukuba ngenxa yemfuno emandla yeebhokisi ezinodaka kulo bhubhani, imfuno itshintshile ekuthengeni evenkileni yaya kwi-intanethi, kwaye yonke into yokuhanjiswa kwemveliso kufuneka ithunyelwe kusetyenziswa iibhokisi ezinodaka." Uthe uLarry D 'Amico, umlawuli wentengiso yaseMntla Melika kwiHlabathi. Ibhokisi yemeyile
Umxhasi we-Roland, iplanti yoshicilelo esekwe eLos Angeles evelisa imiqondiso kunye nezinye iimpawu zemiyalezo ehambelana nobhubhane wesixeko kunye ne-RolandIU-1000F UV flatbed press. Ngelixa ushicilelo olusicaba lucofa ngokulula ephepheni, umqhubi uGreg Arnalian uprinta ngokuthe ngqo kwibhodi yethanki eyi-4-by-8-foot, aze ayiguqulele kwiibhokisi zosetyenziso olwahlukeneyo. "Ngaphambi kobhubhane, abathengi bethu bebesebenzisa ikhadibhodi yesiqhelo kuphela. Ngoku baxhasa iimveliso eziqala ukuthengisa kwi-Intanethi. Ukuhanjiswa kokutya kuyanda, kunye neemfuno zokupakisha. Abathengi bethu benza amashishini abo asebenze ngale ndlela." “Utshilo uSilva.
I-Condon ikhomba omnye umzekelo wemarike eguqukayo. Amashishini amancinci avelise i-sanitizer yezandla ukuhlangabezana nemfuno ekhulayo. Endaweni yokupakisha isiselo, abavelisi bafuna ukuba ababoneleli babo bavelise ngokukhawuleza izitya kunye neebhokisi zeli thuba lokuthengisa ngokukhawuleza.. Ibhokisi yeenkophe
Ngoku ukuba siyayazi amathuba eemeko zesicelo kunye neemfuno zabathengi, kubalulekile ukuchonga iingenelo zokusebenzisa izixhobo zokushicilela zedijithali ukufezekisa ezi nzuzo. Iimpawu ezithile (ii-inks ezikhethekileyo, iindawo zokucoca, kunye nokudluliselwa okuphakathi ephepheni) ziyimfuneko ukwenza impumelelo ibe yinyani.
Ukupakishwa kokuprinta kwi-digital printing kunokunciphisa ngokukhawuleza ukulungela / ixesha lokuphumla, ukucubungula kunye nexesha lokuthengisa iimveliso ezintsha. Idibaniswe ne-digital cutter, inkampani inokuvelisa iisampulu kunye neeprototypes ngokukhawuleza, "wachaza uMark Swanzi, iGosa eliyiNtloko lokuSebenza kweSatet Enterprises. Ibhokisi yewigi
Kwiimeko ezininzi, iimfuno zoshicilelo zinokucelwa ngobusuku, okanye kwixesha elifutshane, kwaye ushicilelo lwedijithali lufaneleke ngokugqibeleleyo ukuhlangabezana nolu tshintsho lombhalo-ngqangi woyilo. "Ukuba iinkampani azixhotyiswanga ngezixhobo zoshicilelo lwedijithali, iinkampani ezininzi zeebhokisi zamathako azinazo izixhobo zokuphendula ngokufanelekileyo kwimfuno kuba iindlela zoshicilelo zemveli azikwazi ukusingatha utshintsho olukhawulezileyo loshicilelo kunye neemfuno ezimfutshane ze-SKU. Itekhnoloji yedijithali inokunceda abaprosesa bahlangabezane notshintsho olukhawulezayo, banciphise imfuno ye-SKUs, kwaye baxhase imizamo yokuthengisa yovavanyo lwabathengi babo." “Utshilo uCondon.
U-Hamilton ulumkise ukuba umshicileli wedijithali yinkalo enye kuphela ekufuneka iqwalaselwe. "I-Go-to-market workflow, uyilo kunye nemfundo yiyo yonke imiba ekufuneka iqwalaselwe kunye ne-corrugated digital presses. Zonke ezi zinto kufuneka zihlangane ukuze zigqwese kwiindawo eziphambili ezifana nesantya sokuthengisa, i-graphics eguquguqukayo kunye nokusetyenziswa komxholo, kunye nokungafani kokusebenzisa i-substrates eyahlukeneyo yokupakisha okanye ukubonisa iirakhi." ibhokisi yokuthambisa
Imarike isoloko itshintsha, ngoko ke kubalulekile ukuba ulungele ukuziqhelanisa xa unikwe ithuba lokwenza oko, ngoko ke izixhobo zoshicilelo zedijithali ze-inkjet ezirhwexakileyo ziya kuqhubeka zidlala indima ebalulekileyo kwizicelo ezitsha.
Ukuodola kwi-Intanethi ngumkhwa womthengi oqhubeka nokukhula, kwaye ubhubhane uye wawukhawulezisa lo mkhwa. Ngenxa yobhubhane, indlela yokuthenga abathengi bokugqibela itshintshile. I-E-commerce yinxalenye yobomi bemihla ngemihla kubantu abaninzi. Kwaye oku kuyindlela ehlala ihleli.
“Ndicinga ukuba lo bhubhani uyitshintshe ngokusisigxina imikhwa yethu yokuthenga. Ujoliso lwe-intanethi luza kuqhubeka ludala ukukhula kunye namathuba kwindawo yokupakisha emdaka,” utshilo u-D 'Amico.
UCondon ukholelwa ukuba ukwamkelwa kunye nokuthandwa koshicilelo lwedijithali kwishishini lokupakisha le-corrugated kuya kufana nendlela yokuphuhlisa imarike yelebula. "Ezi zixhobo ziya kuqhubeka zisebenza njengoko iimpawu ziqhubeka nokuzama ukuthengisa kwiindawo ezininzi zeemarike ezigxininisiweyo kangangoko kunokwenzeka. Sele sibona olu tshintsho kwimarike yeleyibhile, apho iimpawu ziqhubeka zifumana iindlela ezizodwa zokuthengisa kumsebenzisi wokugqibela, kunye nokupakishwa kwe-corrugated yimarike entsha enamandla amakhulu. "
Ukuthatha ithuba kwezi ndlela zikhethekileyo, uHamilton ucebisa abaqhubekekisi, abashicileli kunye nabavelisi ukuba "bagcine ingqiqo ebukhali yokubona kwangaphambili kwaye bathabathe amathuba amatsha njengoko beziveza".