HZininzi kakhulu iibhokisi zecuba:Uhlalutyo olunemilinganiselo emininzi kunye nokujongwa kwemarike yamaxabiso ecuba

HZininzi kakhulu iibhokisi zecuba Izinto Ezichaphazela Amaxabiso: Ukubonakaliswa Kwendawo Ebekwe Yibhrendi Nemarike

1. Ulwaziso lwebrand

Njengoko benditshilo, ulwazi ngebhrendi luyaqina ngakumbi xa kwaziswa ngebhrendi. Ulwazi ngebhrendi luyaqina ngakumbi xa kwaziswa ngebhrendi. Ulwazi ngebhrendi luyaqina ngakumbi xa kwaziswa ngebhrendi. Ulwazi ngebhrendi lunokubiza amaxabiso aphezulu.

2. Uyilo lokuPakisha

Ukupakishwa kwecuba akukhuseli nje kuphela imveliso, kodwa kukwabonisa ubuwena bophawu. I-foil yegolide, iistencil ezifakwe embossed, okanye iipakethe ezenziwe ngezinto ezikhethekileyo zenza "uphawu lwesimo." Olu tyalo-mali olongezelelweyo kuyilo lukwaguqulela kwixabiso.

3. Abathethi

Ezinye iinkampani zecuba zamazwe ngamazwe zisebenzisa abantu abadumileyo ukwandisa ulwazi ngenkampani. Oku kunefuthe kwixabiso lenkampani.

4. Umgangatho wecuba

Ukususela kwiimveliso eziqhelekileyo zabathengi ukuya kwizinto eziqokelelweyo ezikumgangatho ophezulu, iimpawu ezahlukeneyo zecuba zahlukile kwizinto ezisetyenziswayo, umsebenzi, kunye nendawo ezibekwe kuyo.

Zingakanani iibhokisi zecubaIzinto ezibangela iindleko: Izinto eziphambili ezibangela amaxabiso

1. Iindleko zecuba

Ukukhulisa icuba elisemgangathweni ophezulu kufuna iimeko ezingqongqo zokusingqongileyo kunye nolawulo lwexesha elide. Amagqabi ecuba avela kwimvelaphi eyahlukileyo ayahluka ngevumba, incasa, kunye neempawu zokutsha, nto leyo echaphazela ixabiso lokugqibela.

2. Iindleko zeMveliso

Ukususela ekukhethweni kwezinto eziluhlaza, ukuya ekucolweni nasekuvuthweni, ukuya ekuqengqeleni oomatshini, inqanaba ngalinye lifuna utyalo-mali kwizixhobo nakubasebenzi. Iifektri ezisebenza ngokuzenzekelayo zihlala zinciphisa iindleko zemveliso, ngelixa iicuba ezenziwe ngesandla okanye ezincinci zibiza kakhulu.

3. Iindleko zokuPakisha

Ukupakisha icuba kuchaphazela inxalenye enkulu yexabiso lilonke. Ingakumbi kwiimveliso ezikhethekileyo, uyilo lokupakisha, izixhobo, kwanetekhnoloji yokulwa nobuxoki inokunyusa kakhulu iindleko.

4. Irhafu kunye neMirhumo

Kumazwe amaninzi nakwiindawo, iimveliso zecuba zihlawuliswa irhafu enkulu. Irhafu yokusebenzisa, irhafu yexabiso elongeziweyo, kunye neentlawulo ezongezelelweyo ze-monopoly, phakathi kwezinye iirhafu kunye neerhafu, zinegalelo ekwandeni kwamaxabiso okuthengisa.

Zingakanani iibhokisi zecubaIzinto zeMarike: Ukuguquguquka kobonelelo kunye neMfuno

1. Imfuno

Xa imfuno yophawu oluthile okanye uluhlu lwecuba isanda ngenxa yencasa yalo eyahlukileyo okanye ukuthengisa okuphumelelayo, amaxabiso adla ngokunyuka ngokufanelekileyo.

2. Ubonelelo

Ukuba imveliso yecuba kwindawo ethile yemveliso iyancipha okanye imixokelelwane yokubonelela iyaphazamiseka, ukuncitshiswa kokunikezelwa kwecuba kwimarike nako kunokunyusa amaxabiso.

3. Abakhuphisana nabo

Njengoko kukho inani elikhulu leempawu ezikhuphisanayo kwimarike, amaxabiso ahlala ezinzile. Nangona kunjalo, ukuba uphawu oluthile lulawula icandelo elithile lemarike, lunokuthengisa ixabiso eliphezulu.

4. Iimeko zoqoqosho olukhulu

Ngexesha lokukhula koqoqosho, ukuthambekela kwabathengi ekuchitheni imali kuyanda, nto leyo ebangela ukwanda kwentengiso yeecuba zeprimiyamu. Ngexesha lokwehla koqoqosho, abathengi bathanda iicuba ezikwicandelo eliphakathi neliphantsi.

Zingakanani iibhokisi zecubaImpembelelo yeSithili: Amaxabiso ahlukeneyo kwiiMarike ezahlukeneyo

1. Imigaqo-nkqubo yeRhafu yeSizwe/yeSithili

Imigaqo-nkqubo yerhafu yecuba yahluka kakhulu kwilizwe ngalinye nakwimimandla ngemimandla. Umzekelo, amanye amazwe aseYurophu anerhafu yecuba ephezulu kakhulu, nto leyo ebangela ukuba amaxabiso okuthengisa icuba abe phezulu kakhulu kunalawo aseAsia.

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2. Utshintsho lwezinga lotshintshiselwano

Kwicuba elingeniswe kwamanye amazwe, ukuguquguquka kwexabiso lokutshintshiselana kwemali kuchaphazela ngokuthe ngqo ixabiso lokuthengisa. Xa imali yasekuhlaleni ihla ixabiso, ixabiso lecuba elingeniswe kwamanye amazwe lidla ngokunyuka.

3. Umahluko kwiMfuno yeMarike

Kwimimandla enemikhwa eyahlukeneyo yokusebenzisa icuba, ukuthengiswa kwecuba kudla ngokujolisa kwiindawo ezahlukeneyo. Umzekelo, eminye imimandla ikhetha i-menthol okanye i-slim cigarettes, kwaye amaxabiso ezi mveliso ahlengahlengiswa ngokwemfuno.

4. Iirhafu zokungenisa impahla kwamanye amazwe

Iirhafu zimisela ixabiso elisisiseko leecuba ezithunyelwa kwamanye amazwe. Amanye amazwe abeka irhafu ephezulu ukukhusela amashishini awo asekhaya, nto leyo ebangela ukuba amaxabiso eecuba ezithunyelwa kwamanye amazwe anyuke.

Zingakanani iibhokisi zecubaItshaneli yokuthengisa: isitshixo sokumisela ixabiso lokugqibela lokuthengisa

1. Iivenkile ezikhethekileyo/iiSupermarket

Le yeyona ndlela ixhaphakileyo yokuthengisa kwaye ngokubanzi inika amaxabiso azinzileyo nacacileyo, afanelekileyo ekusetyenzisweni kwemihla ngemihla.

2. Intengiso kwi-Intanethi

Amanye amaqonga e-e-commerce anikezela ngeecuba, ezinokuthi zinike amaxabiso aphantsi kancinci. Nangona kunjalo, abathengi kufuneka bazi ngeziqinisekiso zeqonga kunye nokuba semthethweni kokuthenga.

3. Iivenkile Ezingenamrhumo Zabakhenkethi

Iivenkile ezingenamrhumo ziyindlela ebalulekileyo yokufumana amaxabiso aphantsi kwiicuba ezingenisiweyo, ezidla ngokuba ngaphantsi kwamaxabiso emarike, nto leyo ezenza zifaneleke kubakhenkethi abaphumayo.

4. Ukuthengisa kwiMidiya yoLuntu

Kwiminyaka yakutshanje, ezinye iimpawu ziye zasebenzisa abantu abanempembelelo (iinkokeli zoluvo eziphambili) ukuthengisa iimveliso zabo kwimidiya yoluntu. Ezi ndlela zinokubandakanya iinkqubo ezilinganiselweyo okanye iimveliso ezidityanisiweyo, ezidla ngokuba nexabiso eliphezulu.