Vumela amandla okupakisha obalaseleyo kwikamva
"Ukupakisha lukhona olukhethekileyo! Sisoloko sisithi ukupakisha kuyasebenza, ukupakisha kukuthengisa, ukupakisha kukhuselo, njalo njalo!
Ngoku, kufuneka siphinde siphinde siphinde siphinde siphinde siphinde siphinde, sithi, ukupakisha yinto yorhwebo, kodwa nohlobo lokhuphiswano! "
Ukupakisha yindlela ebalulekileyo yokukhuthaza ukujikeleza kwempahla, kwaye inkqubo yokutshintsha kwengqondo yabathengi inxibelelana kakhulu nenkqubo yokuthengisa yentengiso. Kuthengiswa ngokuthe ngqo kuba ukwenziwa kokuthengiswa kwepakethi ye-Complateation ngenkuthalo kwiimfuno zengqondo zabathengi kangangokuba kungafezekisi kuphela injongo yokukhuthaza izinto zorhwebo kunye nokusebenzisa i-ratical taption ukuya kuthi ga kwinqanaba elithile. Olu phando lubonisa ukuba kule minyaka ilishumi izayo, ukuthengisa kweemveliso ezipakishwe kuya kuqala kuthathe kuqala iimfuno kunye nezinto abanomdla kuzo abathengi kwaye bafezekise iimfuno zabathengi kumanqanaba ahlukeneyo.
Amandla 1: Ukupakisha Ubuchule
Kule minyaka imbalwa idlulileyo, iimpahla zabathengi kunye neenkampani ezithengisa iintengiso zisukele iindlela ezintsha. Umntu ophethe imakethi ye-brand okanye i-HERM ihlala ivakalelwa kukuba "isicwangciso asinakukwazi ukuqhubeka notshintsho kwaye sidiniwe yimveliso yentengiso", ngakumbi kumanani aphezulu entengiso, ukuthembeka kwe-Brand ngokuthe ngcembe.
Ke ngoko, kubaluleke kakhulu ukuba kupakishwe ngemveliso ukunceda iingqondo ukuba ziphendule "ngokutshintsha", ezifuna ukuba ixabiso lotshintsho olungaguqukiyo ngokutshintsha, kwaye zimi nabathengi. Ngokudibeneyo, okanye nokubaleka phambi kwabathengi, ukwenza kunye nokukhokela imeko yindlela yokuphumelela.Ibhokisi ye-sushi
Amandla 2: Ukupakisha amandla
Kwimeko yezinto zabathengi base China, eyona nto ibaluleke kakhulu ejonge phambili kwiindleko ezahlukeneyo zempahla yabathengi kunye nentengiso. Kwixa elizayo, kuya kubakho amathuba okusebenza ngakumbi kweempawu zobunzima zamaqela amaqela aqhekekileyo, kunye namathuba okuqina "okuqinisekileyo" kwe-niche.
Kwangelo xesha, ukusetyenziswa sisimo sengqondo kunye nokusetyenziswa yinkolelo. Kwixa elizayo, ukupakisha kwemveliso kuya kunceda abathengi benze yonke imiba yobomi obungcono ekwakhiweni kwemveliso yemveliso esekwe kwi-matrix okanye yomjelo osekwe kwi-matrix. Kule nkqubo, ukupakisha kwemveliso kuqhagamshelwe kwaye kukhuthazwe ngu-Omni-Channel, ukudala "umoya owodwa nongaguqukiyo" wophawu.Ibhokisi yomhla
Amandla 3: Ukudityaniswa kokupakisha
Ukujonga kwikamva, abathengi baya kuba bagxeke ngakumbi kwaye baqiniseke ngakumbi, ezakhokelela kumjikelo omfutshane wokuthandwa kwemveliso entsha kunye nendlela ekhawulezayo yokuphuhlisa / udidi.
Kwixesha elizayo, iimveliso zeBrand kunye nephakheji yazo yemveliso ziya kufuna "ukudibanisa iipuzzle". Kule nkqubo, ayikukuphela nje ukudalwa kwabathengi kuphela ukuba ifakwe kwinkqubo evaliweyo evaliweyo evela kwindalo imveliso yokuhanjiswa kwemveliso, kodwa ikwasebenzisana namashishini ukufezekisa ukupakishwa kwemveliso. I-chain yoncedo yokubonelela ibaluleka ngakumbi kuyo yonke imijikelezo yobomi babathengi.Ibhokisi yetshokholethi
Amandla 4: Ukupakisha ukhuseleko
2021 Ngunyaka wokuqala wokungathathi cala kwezopolitiko, ke, i-2022, iChina iya kungena ngokungekho mthethweni kwi-carbon engathathi cala 2.0, kunye nemigaqo-nkqubo yesizwe kwi-carbon ye-quarbon iyaziswa enye emva kwenye. Indawo ye-brand yokufezekisa ukungathathi cala kwe-carbon kukuba wonke umjikelo wobomi bomgaqo wemveliso ikwangathathi hlangothi. . Phantsi kokuphunyezwa kwe "Darbon yekharbon", izinto zokupakisha zokupakisha kunye nezinto zokupakisha zesibini ziya kujongana notshintsho lweparaligm.Ibhokisi yen
Ixesha leposi: Oct-24 ukuya kwi-2422