Namhlanje'ihlabathi elikhawulezayo, yona's konke malunga nokuzibeka apho. Jonga ngeenxa zonke kuwe. Wonke umntu luphawu. Impembelelo yemithombo yeendaba zentlalo, umyili wegraphic ozimele, okanye nomntu owenzayo's ukudala iprofayile yabo yokuthandana-bona'bonke basebenza kuphawu lwabo lobuqu.Ukudala aupakisho oludala lwecuba uphawu lobuqu kunokuba ngumsebenzi onzima, ingakumbi ekubeni wonke umntu uxakekile ukwenza okufanayo.
Kwaye kwiingcali, kunokubonakala kunzima ngakumbi. Oko's apho izinto ezithile kunye nezicwangciso ezifana nelizwi lebhrendi yakho, ubukho be-intanethi kunye nokubonakala kohlobo kungena kudlala. Kule blog, thina'Iza kukukhokela malunga nendlela yokwenza uphawu lwakho lobuqu njengengcali kunye namacandelo aphambili ekufuneka ugxile kuwo.
Ukwenza uphawu lobuqu bubuntu bakho boluntu. Yona'sa indlela yokubonisa abanye okanye abathengi abanokubakho ukuba yintoni eyenza ube wodwa. Akukho'ta inkampani okanye imveliso ebandakanyekayo kuphawu lomntu. Ngamanye amazwi, wena're imveliso okanye inkampani iyakhuthazwa kwaye luphawu ngokwayo. Yona'umfanekiso wengcali omele ngokwenene ukuba ungubani na.
Ukubonisa ubuchule bakho ngundoqo kwihlabathi lentengiso yedijithali namhlanje. Ukwenza uphawu lomntu yinto enokwenziwa ngumntu. Ifuna nje ukuchaza kunye nokukhuthaza uhlobo lwabo olulodwa lwesazisi. Uphawu lwabo lobuqu kufuneka lubonise amava abo, izakhono, kunye nexabiso. Oku kuqaqambisa ubuni babo obukhethekileyo kwaye kubanceda bahluke nakwisihlwele.
In upakisho oludala lwecubaKutheni le nto ukuFakela iMpawu kuSisitshixo sakho soloyiso lobuNgcali?
Ukuba ufuna ukwenza umsebenzi wakho uphumelele, ukwakha uphawu lwakho lobuqu kubaluleke kakhulu. Nazi izizathu ezithathu eziphambili zaloo nto.
- 1. I-Brand yoBuqu ikubeka ngaphandle kwabanye abagqatswa
Imarike yomsebenzi namhlanje inokhuphiswano olugqithisileyo kwaye ixinene, ngoko ke ukugqama phakathi kwesihlwele kubalulekile. Kwaye eyona ndlela ingcono yokwenza oko kukwakha uphawu lomntu olomeleleyo. Iqaqambisa izakhono zakho ezizodwa kwaye ikunceda ukuba ufezekise i-lifti yakho.
Eli nqaku liza kukunceda ubonise ukuba kutheni're ngowona ufanelekileyo umsebenzi wakho'ufaka isicelo kwakhona. Uphawu lobuqu lukwakuvumela ukuba ubonise izakhono zakho, amava, impumelelo kunye nexabiso. Oku kuya kukunceda ukuba ugqame kwabanye abaviwa, ngakumbi ukuba wena'kwakhona ukutshintsha imisebenzi.
- 2.Ivumelaomnye ukuma ngaphandle kwesihlwele
Xa usebenza ngesiqu sakhoupakisho oludala lwecuba uphawu, uzibeka ngaphandle kwabanye abaviwa kunye nesihlwele sonke sabantu kwindawo enye. Ikuvumela ukuba uqhayise ngezinto ozikhethileyo kwaye incede iprofayile yakho okanye uphawu lwakho lobuqu lubambe iliso labo banokuba ngabaqeshi, abathengi, okanye abanye abachaphazelekayo kwishishini.
Umzekelo, iinkokeli zoshishino zaseIndiya ezifana noRatan Tata (weTata Group) kunye noMukesh Ambani (weReliance Industries) baye baseka iimpawu zobuqu ezomeleleyo ezibonisa isimbo sabo sobunkokeli, iinqobo ezisemgangathweni kunye nempumelelo. Olu phawu lwahlukileyo lubenza bahluke kwaye lubabeke njengabantu abanempembelelo kumashishini abo.
Ke ngoko, Ngophawu lomntu olomeleleyo, uyazi kakuhle into oyizisa etafileni kunye nalapho ufuna ukuya khona kumsebenzi wakho. Oku kucaca kukunika injongo kunye nesikhokelo, nto leyo eyakha ngakumbi ukuzithemba kwakho.
- 3.Inikezela ngeNdlela eyahlukileyo yokunxibelelana nabathengi
Njengoko benditshilo ngasentla, ukwenziwa kophawu lobuqu kukunceda ukuba utsale abathengi abaninzi. Inika indlela engcono yokuba banxibelelane nawe okanye uphawu lwakho. Ibavumela ukuba babone ukuba umele ntoni kwaye yintoni ekuqhubayo. Ukwakha uphawu lomntu siqu kufana nokubumba indlela abantu abakubona ngayo.
Umzekelo, uSandeep Maheshwari, isithethi senkuthazo esaziwayo kunye nosomashishini osuka eIndiya, wenze uphawu lobuqu olugxile elubala kunye nokunyaniseka. Ngesimbo sakhe sonxibelelwano esivulelekileyo kunye nonxibelelwano lokwenyani, uye wakha ubudlelwane obuqinileyo nabaphulaphuli bakhe. Le ndlela ecacileyo ifumene ukuthembela kunye nokunyaniseka kubalandeli bakhe, okwenza ukuba abe ngumntu ohloniphekileyo kwindawo yophuhliso lomntu.
Ke, ngokuvuleleka kunye nokunyaniseka kunxibelelwano lwakho, unokwakha ukuthembana kwaye uqhagamshelane nabathengi ngcono. Ngenxa yonxibelelwano olungafihliyo nolwenyani ngophawu lwakho lobuqu, abathengi baqala ukukubona uthembekile kwaye uthembekile.
Amacandelo angundoqo oBuquupakisho oludala lwecuba Ukuphawula
Ukuphawula komntu kuxhomekeke kwizinto ezininzi ezakha ingcali's umfanekiso kunye nefuthe. Nanga amacandelo amane abalulekileyo.
- 1. Ubunyani
Ukuba yinyani kunye nokuba yinyani kuwe ngundoqo kuphawu lomntu. Qinisekisa ukuba into oyibonisayo ihambelana nokuba ungubani kanye kanye. Oku kuthetha ukuba izenzo zakho, iinqobo ezisemgangathweni, kunye neenkolelo kufuneka zihambelane nendlela ozibonakalisa ngayo kwabanye. Oku kuya kunceda abantu bakuthembe kwaye banxibelelane nawe ngakumbi.
- 2. Ukungqinelana
Ukungqinelana yenye inxalenye enkulu yophawu lomntu. Kuthetha ukugcina izinto zizinzileyo kwaye zisebenza ngobungcali. Ufanele uqiniseke ukuba indlela othetha ngayo, inkangeleko nezenzo zakho ziyangqinelana, kungakhathaliseki ukuba uphi na. Ngokuhamba kwexesha, oku kuya kwenza abantu bakukhumbule kwaye komeleze isazisi sophawu lwakho.
- 3. Isindululo seXabiso
Isiphakamiso sakho sexabiso senzelwe ukutsala abaphulaphuli bakho. Yinto ekwenza wahluke kwabanye. Iqaqambisa izakhono zakho ezizodwa, amava kunye neempawu. Isindululo sexabiso esinyanzelisayo sidlulisela izibonelelo ozinikezelayo kubaphulaphuli bakho okanye abaqeshi kwaye baqaqambise ukuba kutheni kufuneka bakukhethe.
- 4. Ukubonakala
Ukubonakala yinxalenye ephambili yokulinganisa impumelelo yophawu lwakho lobuqu. Ukubonakala kunceda abantu abaninzi babone ubuchule bakho kunye noko unokunikela ngako. Ukwandisa uphawu lwakho lomntu's ukubonakala, kufuneka ubandakanyeke ngokukhutheleyo noluntu olufanelekileyo, wabelane ngomxholo oxabisekileyo, kunye nenethiwekhi zombini kunye ne-intanethi.
ISikhokelo soBuchule bokuFaka uphawu loBuchule kwiiNgcali
Ukufumana ibhalansi efanelekileyo kwi-brand yobuqu kunokuba nzima. Ngoko, thina'uqulunqe isikhokelo esincinci sendlela yokuphuhlisa isicwangciso esiya kwenza eyakho upakisho oludala lwecuba uphawu luvelele.
- 1. Misela usukelo lwakho
Kutheni ufuna ukwakha uphawu lomntu? Ngaphambi kokuba ungene ekubumbeni umfanekiso wakho we-intanethi kwaye usebenze ekwakheni uphawu, zibuze ukuba kutheni ibalulekile kuwe. Ngaba kungenxa yendima yomsebenzi okwinqanaba eliphezulu? Okanye ngaba ufuna ukuqala inkampani yakho emva kweminyaka yamava kwintsimi ethile? Nokuba siyintoni na isizathu, misela iinjongo ojonge ukuzifeza ngophawu lwakho lobuqu.
- 2. Vavanya ubulungisa bophawu lwakho
Okulandelayo, kufuneka uvavanye ukulingana kwebhrendi yakho. Isenokuvakala intsonkothile ekuqaleni, kodwa eneneni ayinjalo't. Qala ngokuqonda ukuba yintoni uphawu lwakho ngoku. Cinga ngoko abantu sele bekwazi ngawe, oko bakucingayo ngawe, namabali abawanxulumanisa nawe.
Ukuzivavanya wena kunye nophawu lwakho lobuqu, qwalasela iziqinisekiso zakho, unxibelelwano lwezentlalo, imvelaphi yenkcubeko, kunye nezinto onomdla kuzo. Jonga ukuba ukuzivavanya kwakho kuyahambelana na le nto ufuna ukuba uphawu lwakho lube yiyo. Khangela ukuba yintoni ekwenza wahluke kwabanye kwaye ugxile ekuqaqambiseni ezo mpawu zikhethekileyo kuphawu lwakho lobuqu.
- 3. Ukubonelela ngexabiso kwaye ungaguquguquki
Ukungaguquguquki ngundoqo kuphawu oluyimpumelelo lomntu, kunye nokubonelela ngexabiso kwi-brand yakho's abachaphazelekayo. Gcina inkangeleko engaguqukiyo kunye nomyalezo kuwo onke amaqonga akho njengoko abantu bekulandela oko kukwenza wahluke. Umzekelo, umthengi unokuthenga kwi-brand ethengisa kuphela, kodwa bona'kungenzeka ukuba bathembe kwaye bathenge kumntu obafundisa into entsha. Ngokuhlala ubonelela ngexabiso, wakha ukuthembana kunye nokunyaniseka kubaphulaphuli bakho.
- 4. Xelela ibali lakho lobuqu
Ukwenza uphawu lobuqu kumalunga nokuzithengisa ngokufanelekileyo. Enye indlela yokwenza oku kukubalisa kunye nobuhlobo ngokubalisa amava akho kunye namabali akho. Ukubonisa abantu icala lakho lomntu kubanceda banxibelelane nawe. Qinisekisa ukuba ibali lakho liyangqinelana kwaye liyinyani.
Ungabalisa amabali anje ngokuba kutheni ukhethe umsebenzi wakho, izifundo ezibalulekileyo kuwe'ndifundile, okanye iziganeko ezikukhuthazeyo ukuba wakhe ibhrendi yakho okanye ujoyine ethileupakisho oludala lwecuba inkampani.
- 5. Yabelana ngebhrendi yakho
Ukukhuthaza uphawu lwakho lobuqu, kufuneka usebenze kumajelo asekuhlaleni kwaye ube nobukho obuqinileyo kwi-intanethi. Kodwa ngaba uyazi ukuba yintoni enye ekufuneka uyenzile? Kuya kufuneka ukwazi ukuphembelela abanye ukuba bakhuthaze uphawu lwakho lobuqu.
Ngamanye amagama, udinga abaphulaphuli bakho ukuba babelane ngebali lakho, bakhulise ukuthembeka kwakho, kwaye bafikelele kubaphulaphuli abatsha. Sebenzisa amajelo eendaba ezentlalo, abanye abaphembeleli, oontanga bakho entsimini, abahlobo kunye noogxa bakho ukunceda. Ungakwenza oku ngokunxibelelanisa kunye nokujoyina uluntu lwabantu ababelana ngezinto ozithandayo okanye iinjongo zakho.
- 6. Sebenzisa ubuchule bakho
Yenza uninzi lwezakhono zakho ukuze uqatshelwe kwaye umisele ukubonakala kophawu oluqinileyo. Qala ngokudwelisa amandla akho kwaye emva koko ubonise ubuchule bakho ngobunkokeli bengcinga kwizihloko ezifanelekileyo. Unokuzibandakanya nabaphulaphuli bakho ngokusebenzisa amaqonga eendaba ezentlalo.
Njengoko bekutshiwo ngaphambili, yabelana ngomxholo oxabisekileyo ngokungaguqukiyo kwaye uthathe inxaxheba ngokukhutheleyo kwiincoko zokukhulisa inethiwekhi yakho kunye nokwandisa ubukho bakho kwi-Intanethi. Oku kuya kukunceda ufumane ingqwalasela yabaqeshi abanokubakho kunye nabathengi ofuna ukusebenza nabo kwixesha elizayo.
- 7. Yenza umxholo ohambelanayo
Yenza umxholo ohambelanayo wobuqu bakhoupakisho oludala lwecuba uphawu. Xa u'Ukungaguquguquki, abantu bayazi ukuba balindele ntoni kuwe, kwaye oko kwakha ukuthembana. Yona'kufana nokuba nesimbo sokutyikitya esibonwa ngabantu kwaye bakukhumbule ngaso. Nokuba kunjalo'Indlela ibhrendi yakho (kunye nawe) ekhangeleka ngayo, ithowuni yemiyalezo yakho okanye izihloko othetha ngazo, bambelela kumxholo ofanayo.
Kwakhona, qiniseka ukuba oku kuhambelana kugcinwa kuwo onke amaqonga, njengemidiya yoluntu, iwebhusayithi, iblogi, njl njl. Oku kuhambelana kunceda ukuqinisa oko i-brand yakho malunga nayo kwaye yenza impembelelo engapheliyo kubaphulaphuli bakho.
- 8. Vavanya kwaye utshintshe uphawu lwakho
Okokugqibela kodwa kuncinci, vavanya ibhrendi yakho yobuqu, tshintsha ezinye izinto ukuba ziyafuneka kwaye uphinde uvavanye. Ewe, ukwenza uphawu lobuqu yinkqubo eqhubekayo. Ke, kuya kufuneka uhlale ujonge ngaphakathi ukuze ubone ukuba unjani'phinda wenze kwaye uhlengahlengise izinto njengoko kufuneka.
Umlinganiselo wempumelelo yophawu lwakho kuyimfuneko. Ngoku kwaye ke, jonga into oyenzayo'uqhuba kakuhle kwaye yintoni onokuyenza ngcono. Zijonge ngokufanelekileyo kwaye ubuze abantu abakwazi kakuhle ukuba bacinga ntoni. Kuba ubume bobuchwephesha buhlala buvela, uphawu lwakho lufuna ukuvela, nalo.
Ziziphi iiNqaku zokuThathaupakisho oludala lwecuba Uyilo?
Ukudala umdlaupakisho oludala lwecubauyilo lwabaphulaphuli baseIndiya alunakuze lube lula. Ngelixa ubandakanya ibhrendi yakho'Undoqo wokwenyani, qinisekisa ukuba wongeza ezi zinto zilandelayo kuyilo lwakho oluzayo lokupakisha lweChinni ukuze ufumane iziphumo ezingcono.
- 1. Isibheno esibonwayo
Qinisekisa ukuba imveliso yakho ikhangeleka inomtsalane kwaye yohlukile kwiishelufu zentengiso. Jonga kwaye unyuse ipsychology yemibala ukuze ukhuphe uhlobo olufanelekileyo lweemvakalelo ezitsala umdla kunye nokuthembela kuhlobo lwakho.
Bandakanya izinto ezibonwayo ezibandakanyayo, iifonti kunye nemizobo ukunonga ukupakishwa kwekhand nangakumbi. Oku kuya kwenza iimveliso zakho zigqame ngelixa unika umbono wobunyani bazo.
Nangona kunjalo, ngelixa ukongeza ezi zinto, qinisekisa ukuba i-minimalism iyagcinwa. Ngelixa imibala eqaqambileyo kunye neepateni zigqwesile, ukwenza i-equation elungeleleneyo kungcono nangakumbi ekuthandeni izinto ezininzi ezikhethwa ngabathengi.
- 2. Ukubaliswa kwamabali ngeBrand ngokuPakisha
Ukudala ngokulula naluphi na uyilo lokupakisha olungakhethiyo alunakuze lwanele ukuba iibrendi ziphumelele kweli xesha. Ukuba ufuna ngokwenene ukwenza umahluko, yiya imayile eyongezelelweyo ukubandakanya amaxabiso ebhrendi yakho, ibali, ilifa lemveli kunye nezimvo kuyilo lwakho lokupakisha. Oku kuya kunceda abathengi banxibelelane noyilo lwakho lokupakisha kwaye bakhethe uphawu lwakho ngaphezu kwabanye.
- 3. Iimpawu zoYilo oluSebenzayo
Ngokuqinisekileyo, uyilo lwakho lokupakisha kufuneka lubonakale lunomtsalane upakisho oludala lwecuba ukutsala abathengi, kodwa kuthekani ngokusebenza kwayo? Le yenye into ebalulekileyo yokwahlula enokwenza okanye yaphule uphawu lwakho lonke kwiminyaka embalwa ezayo.
Jonga iimilo zokupakisha ekulula ukuzibamba, ukugalela, kunye nokusetyenziswa, ucingela ukulungelelana kwabathengi. Bandakanya izinto ezinokuphinda zivaleleke kwipakethe yakho, njengoko oku kuya kunceda abathengi bakho banciphise inkunkuma kwaye baphinde basebenzise ukupakishwa kwebhrendi kusapho lwabo, igalelo kwindawo ekhuselekileyo kunye nokwanda kokukhumbula uphawu.
Ukuqukumbela
Ukwamkela izicwangciso zophawu lobuqu ezifana nokuba yinyani, ukungaguquguquki kunye nokusebenza ngokwasentlalweni kunokonyusa amathuba akho okuphumelela kwikhondo lomsebenzi. Ukwenza uphawu lobuqu kukunceda uqhagamshelane nabathengi ngendlela yokwenyani kwaye uzimise njengengcali kwintsimi yakho.
It'sa isixhobo esiluncedo kakhulu kuyo nayiphi na ingcali yale mihla ejonge ukugqama kwimarike exineneyo, ukubamba amathuba amatsha kwaye inyukele kwikhondo labo lomsebenzi. Ukuba ufuna uncedo ngalo naluphi na uhlobo lophawu, fikelela kuthi namhlanje. Iqela lethu leengcaphephe zokuthengisa ziya kukunceda wenze ngokwezifiso ibhrendi yakho kwaye ufezekise iinjongo zakho.
Ixesha lokuposa: May-17-2024