Namhlanje'Ilizwe elikhawulezayo elikhawulezayo, yona'Zonke malunga nokuzibeka phandle phaya. Jonga ngeenxa zonke kuwe. Wonke umntu uluhlobo. Imithombo yeendaba zentlalontle, umyili wegraphic umyili, okanye nomntu'Ukwenza iprofayile yabo yokuthandana-bona'Zonke izinto zisebenza ekwenziwe ngokomkhenkce.Ukwenza iUkupakisha icuba Uhlobo lobuqu lunokuba ngumsebenzi onzima, ngakumbi kuba wonke umntu uxakekile wenza okufanayo.
Kwaye oochwephesha, kusenokubonakala kunzima ngakumbi. Loo nto's apho izinto ezithile kunye nezicwangciso ezifana nelizwi lakho lophawu, ubukho be-Intanethi kunye nokubonakala kophawu kuya kudlala. Kwezi bhlog, thina'Kukukhokela indlela yokwakha uphawu lwakho njengezixhobo zobungcali kunye nezinto eziphambili ekufuneka ugxile kuzo.
Ukuphawulwa komntu ngurhulumente wakho. Yona'Indlela ye-SA ukubonisa abanye okanye abathengi abanokubakho ukuba kukwenza ukuba wahluke. Ikhona'Inkampani ye-TA okanye imveliso ebandakanyeka kwimveliso yobuqu. Ngamanye amagama, wena'Imveliso okanye inkampani ikhuthazwe kwaye iluhlobo ngokwakho. Yona'Umfanekiso oqingqiweyo woMzantsi Afrika omele wena.
Ukungqina ubuchule bakho sisitshixo kwihlabathi lentengiso yedijithali namhlanje. Ukuphathwa komntu yinto enokwenziwa ngumntu. Ifuna nje ichaza kwaye ikhuthaze isazisi sabo esikhethekileyo. Uhlobo lwabo lobuqu kufuneka lubonise amava abo, izakhono kunye neenqobo ezisemgangathweni. Oku kuphakamisa isazisi sabo esahlukileyo kwaye kuyabanceda ukuba bavele ngaphandle kwesihlwele.
In Ukupakisha icubaKutheni le nto uphawu lobuqu sisitshixo sakho sezothundo?
Ukuba ufuna ukwenza umsebenzi wakho uqhubeke, ukwakha uphawu lwakho lubaluleke kakhulu. Nazi izizathu ezithathu eziphambili zoku.
- 1. I-Brand yobuqu ikunika abanye abaviwa
Imakethi yomsebenzi ikhuphisane kakhulu kwaye ininzi, ngoko ke kubalulekile kwindimbaneni kubalulekile. Kwaye eyona ndlela ilungileyo yokwenza oko ngokwakha uphawu lobuqu olunamandla. Ibalaselisa izakhono zakho ezizodwa kwaye ikuncede ufezekise i-pitch yakho yendawo yokuphakamisa.
Le pitch inokukunceda ngakumbi ukubonisa ukuba kutheni'I-PROS ilungele umsebenzi wakho'Faka isicelo se. Inqaku lobuqu likwavumela ukuba ubonakalise ubuchule bakho, amava, impumelelo kunye neenqobo zexabiso. Oku kuya kukunceda uphume abanye abaviwa, ngakumbi ukuba'utshintsha kwakhona imisebenzi.
- 2.Ukuguqulaenye yokuma ngaphandle kwesihlwele
Xa usebenza kuweUkupakisha icuba Ukuphawulwa, uzibeka ngaphandle kwabanye abagqatswa kunye nesihlwele sabantu kwintsimi enye. Kukuvumela ukuba ubize i-eardries yakho kwaye inceda iprofayile yakho okanye i-brand yobuqu ibambe iliso labasebenzi abanokubakho, abathengi, okanye abanye abachaphazelekayo kwishishini.
Umzekelo, iinkokheli zeshishini laseIndiya ezinje ngeRatan Tata (ye-TATA yeQela) kunye ne-Mukesh Ambanie (yemizi-mveliso yokuxhomekeka) isungule imiboniso yobuqu eqingqiweyo, impumelelo. Lo msebenzi wahlukileyo ubambekileyo kunye nezikhundla ezinamanani anempembelelo kumashishini azo.
Ngenxa yoko, ngophawu lobuqu olunamandla, uyazi kakuhle into oyizisa etafileni kwaye apho ufuna ukuya khona emsebenzini. Oku kucaciswa kukunika injongo kunye nolwalathiso, oluqhubekayo ngakumbi ukuzithemba kwakho.
- 3.Umanzi ngendlela eyahlukileyo yokunxibelelana nabathengi
Njengoko benditshilo apha ngasentla, uphawu lomntu lunceda ukutsala abathengi abaninzi. Inika indlela engcono yokuba banxibelelane nawe okanye uphawu lwakho. Iyabavumela ukuba babone into oyimeleyo kwaye yintoni ekuqhubayo. Ukwakha uphawu lomntu kufana nokubumba indlela abantu abakubona ngayo.
Umzekelo, uSandiep Maheshswari, uSomlomo odumileyo kunye nosomashishini ovela eIndiya, ucime uphawu lobuqu olujolise ekucoceni nasekuqinisekeni. Ngendlela yakhe yonxibelelwano evulekileyo kunye nonxibelelwano lokwenyani, uye wakha i-rapt rapthi eyomeleleyo nabaphulaphuli bakhe. Le ndlela ebonakalayo igunyazile ukuthembana nokunyaniseka kubalandeli bakhe, imenza ukuba abe linani elihlonelwayo kwindawo yophuhliso lomntu.
Ke, ngokuvula kunxibelelwano lwakho, unokwakha ukuthembana kwaye uqhagamshele nabathengi ngcono. Ngenxa yonxibelelwano olucacileyo nolwayinyaniso ngophawu lwakho, abathengi baqala ukukubona njengento enokuthenjwa kwaye inokuthenjwa.
Izinto eziphambili zobuquUkupakisha icuba Uphawu
Iimpawu zobuqu zixhomekeke kwizinto ezininzi ezakha ingcali'umfanekiso kunye nefuthe. Nazi ezona zinto zine zibalulekileyo.
- 1. Ubunyani
Ukuba yinyani kwaye iqinisekile ngokwakho isitshixo ekwentengiso yobuqu. Qiniseka ukuba ubonakalisa into oyibonisayo imatshisi ongubani ngokwenene. Oku kuthetha ukuba isenzo sakho, amaxabiso kunye neenkolelo zenu kufuneka zilungelelaniswe nendlela ozibonisa ngayo kwabanye. Oku kuyakunceda abantu bakuthembe kwaye baqhagamshele nawe ngakumbi.
- 2. Ukungqinelana
Ukungqinelana yenye yenxalenye enkulu yobuqu. Kuthetha ukugcina izinto ziqinile kwaye zinobungcali. Kuya kufuneka uqiniseke ukuba indlela yakho yokuthetha, inkangeleko, kunye nezenzo ziyahambelana, nokuba uphi. Ixesha elingaphezulu, oku kuya kwenza abantu bakukhumbula kwaye bomeleze isazisi sakho sophawu.
- 3. Isindululo sexabiso
Isindululo sexabiso lakho senzelwe ukutsala abaphulaphuli bakho ekujoliswe kubo. Yinto ekwenza ukuba uphume kwabanye. Ibalaselisa izakhono zakho ezizodwa, amava kunye neempawu zakho. Isindululo sokunyanzelisa isindululo sidlulisela izibonelelo osinika abaphulaphuli bakho okanye abaqeshi kwaye zigxininisa ukuba kutheni kufuneka zikhethe.
- 4. Ukubonakala
Ukubonakala kwento ephambili yokulinganisa impumelelo yophawu lwakho. Ukubonakala kunceda abantu abaninzi babone ubungcali bakho kwaye yintoni onokuyinika yona. Ukonyusa uphawu lwakho'Ukubonakala, kuya kufuneka uzibandakanye rhoqo kuluntu olufanelekileyo, wabelane ngomxholo oxabisekileyo, kunye nenethiwekhi kwi-intanethi kunye ne-intanethi.
Isikhokelo sobuqu sezoBuchule soBuchule soMehlo
Ukufumana ibhalansi efanelekileyo kwimpawu zobuqu kunokubakho inkohliso. Ke, thina'I-ve iqulunqwe isikhokelo se-MINI malunga nendlela yokuphuhlisa isicwangciso esiya kwenza owakho Ukupakisha icuba uphawu luphuma.
- 1. Chonga iinjongo zakho
Kutheni ufuna ukwakha uphawu lomntu? Ngaphambi kokuba ungene kwi-Worting umfanekiso wakho we-Intanethi kwaye usebenze ekwakheni uphawu, zibuze ukuba kutheni kubalulekile kuwe. Ngaba kungenxa yendima yomsebenzi ophezulu? Okanye ngaba ufuna ukuqala inkampani yakho emva kweminyaka yamava kwicandelo elithile? Nokuba siyintoni na isizathu, ukumisela iinjongo ojolise ekufezekiseni uphawu lwakho.
- 2. Vavanya ukulingana komntu
Okulandelayo, kufuneka uvavanye ubulungisa bakho. Inokuvakala inzima ekuqaleni, kodwa inyani't. Qala ngokuqonda ukuba uthetha ukuthini uphawu lwakho ngoku. Cinga ngento esele ebonileyo ngawe, ukuba bacinga ntoni ngawe, kwaye amabali abawadibanisa nawe.
Ukuzivavanya ngokwakho kunye nophawu lwakho, cinga ngeziqinisekiso zakho, uqhagamshelo lwentlalo, imvelaphi yenkcubeko, kunye nezinto onomdla kuzo. Jonga ukuba uvavanyo lwakho luyayisebenzisa le nto ufuna ukuba yiyo uphawu lwakho. Chaza into ekwenza owahluke kwabanye kwaye ugxile ekuqaqambekeni kwezo mpawu zikhethekileyo kwi-raby yakho.
- I-3. Nika ixabiso kwaye uguqulwe
Ukungaguquguquki kubalulekile ekuphumeleleni kwemveliso, kunye nokubonelela ngexabiso kwi-Brand yakho'Abathathi-nxaxheba. Gcina ujonge kwakhona kwaye umyalezo kuwo onke amaqonga akho njengoko abantu bakulandela ngento ekwenza wahluke. Umzekelo, umthengi unokuthenga ngophawu olubhengeza kuphela, kodwa bona'Khusela ngakumbi ukuthemba kwaye uthenge kwimpembelelo ebafundisa into entsha. Ngokubonelela ngexabiso, uyakha ukuthembana nokunyaniseka nabaphulaphuli bakho.
- 4. Xelela iTale yakho yakho
Ukuphawulwa komntu malunga nokuthengisa ngokwakho ngokufanelekileyo. Enye indlela yokwenza oku kukuba iphile kwaye inobuhlobo ngokuba namava akho kunye namabali. Ukubonisa abantu icala lakho lomntu kubanceda ukuba baqhagamshele nawe. Qiniseka ukuba ibali lakho lingaguquguquki kwaye liyinyani.
Ungabalisa amabali anjengesizathu sokuba ukhethe umsebenzi wakho, izifundo ezibalulekileyo wena'vele ufunda, okanye iziganeko eziphefumlele ukuba zenze ukuba wakhe uphawu lwakho okanye ujoyine ezinyeUkupakisha icuba inkampani.
- I-5. Yonwabela uphawu lwakho
Ukukhuthaza uphawu lwakho lobuqu, kufuneka usebenze kwimithombo yeendaba zentlalo kwaye ube nobukho omeleleyo kwi-intanethi. Kodwa ngaba uyazi ukuba yintoni enye ekufuneka uyenzile? Kuya kufuneka ukuphembelele abanye ukukhuthaza uphawu lwakho.
Ngamanye amagama, ufuna abaphulaphuli bakho ukuba babelane ngebali lakho, bonyusa ukuthembeka kwakho, kwaye bafikelele kubaphulaphuli abatsha. Sebenzisa amajelo eendaba zentlalo, abanye abaphembelela, oontanga kwintsimi yakho, izihlobo, kunye noogxa bakhe ukuba bancede. Unokwenza oku ngokusebenzisana kunye nokudibana noluntu lwabantu ababelana ngezinto onomdla kuzo okanye iinjongo zakho.
- 6. Sebenzisa izakhono zakho
Yenza uninzi lwezakhono zakho zokuqaphela kwaye umisele ukubonakala okuqinileyo. Qala ngokudwelisa amandla akho kwaye ubonise ubuchule bakho ngokubuqiqa ngobunkokeli kwizihloko ezifanelekileyo. Unokuzibandakanya nabaphulaphuli bakho ngamaqonga eendaba zentlalo.
Njengoko bekutshiwo ngaphambili, babelana ngomxholo oxabisekileyo kwaye bathathe inxaxheba ngenkuthalo kwiincoko zokukhulisa inethiwekhi yakho kwaye bandise ubukho bakho kwi-Intanethi. Oku kuya kukunceda ufumane ingqalelo kubaqeshi kunye nabathengi abafuna ukusebenza nabo kwixesha elizayo.
- 7. Yenza umxholo oguqukayo
Yenza umxholo ongaguqukiyo wobuqu wakhoUkupakisha icuba uphawu. Xa u'Iyabuyisa, abantu bayazi ukuba balindele ntoni kuwe, kwaye oko kwakha iTrust. Yona'sukuba nesitayile sokutyikitya abantu bakuqaphele kwaye bakukhumbule ngayo. Nokuba kunjalo'Indlela yakho (kwaye wena) ujonge, ithoni yemiyalezo yakho okanye imixholo othetha ngayo, unamathela kumxholo ofanayo.
Qiniseka ukuba olu tshintsho lugcinwa kuwo onke amaqonga, njengemidiya yoluntu, iwebhusayithi, iBlog, njl.
- 8. Vavanya kwaye utshintshe uphawu lwakho
Last but not least, evaluate your personal brand, change some elements if required and then re-evaluate. Ewe, uphawu lobuqu luyinkqubo eqhubekayo. Ke, kufuneka uqhubeke ujonge ukuba ubone njani'Yenza kwaye uhlengahlengise izinto njengoko kufuneka.
Impumelelo yokulinganisa ye-brand yakho kufuneka. Ngoku, jongeke into oyifunayo'Yenza kakuhle kwaye unokwenza ntoni ngcono. Zijonge ngokwakho kwaye ucele abantu abakwaziyo ukuba bacinga ntoni. Kuba imeko yobume bengcali ihlala ivela, uphawu lwakho kufuneka luvele, nalo.
Zithini izinto zokuthintelaUkupakisha icuba Uyilo?
Ukudala i-ebanjiweyoUkupakisha icubaUyilo lwabaphulaphuli baseIndiya alusoze lulula. Ngelixa kubandakanya uphawu lwakho'Isiseko sokwenyani, qinisekisa ukuba ukongeza ezi zinto zilandelayo kwi-chinning yakho ye-chinni ezalisekayo zezona ziphumo zibalaseleyo.
- 1. Isibheno esibonakalayo
Qinisekisa ukuba imveliso yakho ibukeka inomtsalane kwaye yahlukile kwi-sheetel sheels. Jonga i-Pschology Psychology Psychology ye-PSCOCY UKUKHUSELA Uhlobo olufanelekileyo lweemvakalelo ezitsala umdla kunye nentembelo kuhlobo lwakho.
Bandakanya ukubandakanya izinto ezibonakalayo, iifonti kunye nemizobo yokukhwela i-Khand ngaphezulu. Oku kuyakwenza iimveliso zakho zivele ngelixa inika ingcebiso yobunyani bayo.
Nangona kunjalo, ngelixa uyongeza ezi zinto, qinisekisa ukuba amancinci agcinwa. Ngelixa imibala esebenzayo kunye neepateni zigqwesile, ukudala i-equation elungeleleneyo kungcono nangakumbi ekufumaneni ukhetho lwabathengi abaninzi.
- I-2. Ukulinganisa ibali ngokupakisha
Ukwenza nayiphi na uyilo lokupakisha elingaqhelekanga alusoze lwanele ukuba neempawu ziphumelele kweli xesha. Ukuba ufuna ngokwenene ukwenza umahluko, yiya kwimayile eyongezelelweyo ukubandakanya amaxabiso akho brand, ibali, iLifa leMbono kunye nemibono kwiYisi yakho yokupakisha. Oku kuyakunceda abathengi abaqhagamshele ngoyilo lwakho lokupakisha kwaye bakhetha uphawu lwakho ngaphezulu kwabanye.
- I-3. Iimpawu zoyilo olusebenzayo
Ngokuqinisekileyo, uyilo lwakho lwepakeji kufuneka lubonakale lubukekayo Ukupakisha icuba Ukutsala abathengi, kodwa kuthekani ngokusebenza kwayo? Le yeyona nto ibalulekileyo enokwenza okanye eyaphula uphawu lwakho ngokubanzi kwiminyaka embalwa ezayo.
Jonga imilo yokupakisha ekulula ukuyibamba, thuluka, kunye nokusebenzisa, ukuthathela ingqalelo lula kubaxumi. Faka izinto ezingenamfanekiso okupakisha, njengoko oku kuya kunceda abathengi bakho banciphise inkunkuma kwaye basebenzise kwakhona ukupakisha iBraby kwikhaya labo, befaka isandla kwimeko ekhuselekileyo kunye nokukhulisa i-brandreath kunye nokukhulisa i-brand ikhule.
Ukuqukumbela
Ukwamkela amaqhinga obuntu awodwa okreqo ngokungathi yinyani, ngokuhambelana kwaye ekuhlaleni kunganyusa amathuba akho empumelelo. Ukuphawulwa komntu kukunceda ukuba uqhagamshele nabathengi ngendlela enyanisekileyo kwaye uzimase njengengcali kwicandelo lakho.
It'Isixhobo esiluncedo kakhulu kuwo nawuphi na ubuchwephesha banamhlanje bejolise ekumeni ukuthengisa abantu abaninzi, babambe amathuba amatsha kwaye banyukele emsebenzini. Ukuba ufuna uncedo ngalo naluphi na uhlobo lophawu, ufikelela kuthi namhlanje. Iqela lethu le-Briding Iingcali ziya kukunceda wenze i-raby yakho kwaye ufezekise iinjongo zakho.
Ixesha leposi: Meyi-17 ukuya ku-924