Zibizwa ntoni iisigarethi ezibhityileyo?

I-Indiya inenani elikhulu labatshayi ababhinqileyo, ikwindawo yesibini emva kwe-United States. Ngo-2012, i-12.1 yezigidi zabasetyhini batshaya e-Indiya, ukusuka kwi-5.3 yezigidi ngo-1980. Ngo-2020, i-13% yabasetyhini abadala baseIndiya batshaya. Ngokomyinge, amabhinqa atshaya ngakumbiimidizangosuku kunamadoda. Abasetyhini bayatshaya 7imidizayonke imihla xa kuthelekiswa ne-6.1 yamadoda. Ukwanda koxinzelelo kunye "nenkcubeko yemetro" inegalelo kulo mkhwa. Uhlolisiso olwenziwa kumabhinqa angama-2 000 aneminyaka engama-22 ukuya kwengama-30 ubudala lwafumanisa ukuba abaninzi batshaya ngokungakhathali ngenxa yento “epholileyo” neemvakalelo zokuzimela geqe nobugocigoci.

Abathengisi kufuneka bazi ukuba zeziphi iimpawu ezibhenela abantu abatshayayo ababhinqileyo. Esi sikhokelo sibandakanya i-10 ephezulu yabasetyhiniicubabrand in India. Iquka iinkcukacha kwiinkampani zabazali, amacebo okuthengisa, iintlobo zecuba, imvelaphi yembali, ubunini, kunye namanani entengiso. Olu lwazi lunceda abathengisi ukuba bakhethe iimpawu ezifanelekileyo kubathengi ababhinqileyo.

IVirginia Slims iphambiliicubauphawu lwabasetyhini, oluphethwe nguPhilip Morris International, luye lwaba lukhetho oluphambili lwecuba kubasetyhini ukususela ekuqalisweni kwayo kwi-1968. Eyaziwayo ngokuyila kwayo kunye nencasa egudileyo, iVirginia Slims isebenzisa icuba laseVirginia elikumgangatho ophezulu. Ukususela ekuqaleni kwayo kude kube yi-1978, i-brand yabona ukunyuka okuqhubekayo kwisabelo semarike ukuya kwi-1.75% (i-3.9% yabo bonke ababhemayo ababhinqileyo). Isabelo semarike sanyukela kwi-3.1% ngo-1989. Ngo-2009, siye sazinza malunga ne-1.8%. IVirginia Slims zithengiswa kakhulu eUnited States kodwa zikhona kwamanye amazwe aliqela, kuquka iBrazil, iJamani, neRussia.(Umthombo: Wikipedia)

Uphawu lubonelela ngeendlela ezahlukeneyo ezifana ne "Superslims," ​​"Izibane," kunye ne "Ultra Lights," ekhoyo kuzo zombini i-menthol kunye ne-non-menthol. Amanye amaphulo entengiso ye-brand ajongene nokugxekwa ngokujolisa kwabasetyhini abambalwa kunye nokubonisa ukutshaya njengesenzo esixhobisayo. EIndiya, iVirginia Slims zixabisa phakathi kwe- ₹500 kunye ne-R700 ngepakethi nganye, inye iqulathe ama-20.imidiza.

I-Benson & Hedges Deluxe Ultra Slims luphawu lwecigarette yeprimiyamu ephethwe nguPhilip Morris International. Yasekwa ngo-1873 nguRichard Benson kunye noWilliam Hedges eLondon, uphawu luyaziwa ngecuba eliphezulu laseVirginia kunye nokuthengisa okunzulu. I-Benson & Hedges inikezela ngeemveliso ezahlukeneyo, kuquka iiKumkani, i-Menthol, i-Multifilter Kings, kunye ne-Deluxe series. I-brand inobukho obunamandla kumazwe amaninzi, kuquka i-United States, iCanada, i-UK, kunye neendawo zaseYurophu nase-Asia. EIndiya, amaxabiso eBenson & Hedgesimidizangokwesiqhelo iqala R300 ukuya kwi-R500 ngepakethe nganye.

Uphawu luye lwanxulunyaniswa neenkxaso ezahlukeneyo, kubandakanywa umdyarho weFormula One, i-Australian Touring Car Championship, kunye neetumente zamazwe ngamazwe zeqakamba ezifana neBenson & Hedges Cup kunye neNdebe yeHlabathi yeQakamba ka-1992. Bakwaxhasa imisitho yokutyibiliza emkhenkceni kunye nokhuphiswano lwe-fireworks eCanada

 I-Silk Cut yiBritaneicubauphawu lwasekwa ngo-1964. Ngoku luphethwe yiGallaher Group, i-subsidiary yeJapan Tobacco International. I-brand yamkelwa ngokwahlukileyo kwipakethe emhlophe enezikwere ezinemibala. Ekuqaleni, iSilk Cut yasebenzisa indawo yecuba ebizwa ngokuba yiCytrel. I-brand yafumana ukuthandwa ngo-1980 ngenxa yamaphulo entengiso ye-surrealistic, eyayidlala ngemixholo ye-surreal kunye neereferensi zenkcubeko ye-pop.

Silk Sikaimidizaaxabisa malunga ne-R1,600 ukuya kwi-R1,750 ngepakethi yama-20 eIndiya. Uphawu luye lwayanyaniswa neenkxaso ezahlukeneyo, kuquka iNdebe yoMngeni kwiligi yombhoxo kunye neemoto zemidlalo zeJaguar XJR kwiWorld Sportscar Championship kunye neeHore ezingama-24 zeLe Mans. I-Silk Cut yayiyeyona mveliso ithengiswa kakhulu e-UK ngeminyaka yoo-1990s kodwa yajongana nokuhla njengoko ukonyuka kwerhafu kukhokelele ekwenyukeni kokuthandwa kweebrendi ezinexabiso eliphantsi.

I-Menthol Mist, i-brand yecuba yabasetyhini ephezulu eveliswe yi-ITC Limited, yaziwa ngokuhlaziya kwayo, incasa yayo eminty. Olu hlobo lusebenzisa umxube wecuba ofakwe kwi-menthol, ukubonelela ngesiphumo sokupholisa esibhenela abantu abatshayayo. Mentholimidiza, kubandakanywa neempawu ezaziwayo ezifana neNewport kunye neKool, zenza malunga ne-30% yemarike yecuba iyonke e-United States. Eziimidizazithandwa kakhulu phakathi kweentshayi zase-Afrika-Amerika, kunye ne-80% yabantu abatshayayo base-Afrika baseMelika bakhetha i-mentholimidiza. Ukongeza, mentholimidizabanesiseko esibalulekileyo sabasebenzisi phakathi kolutsha, abasetyhini, kunye noluntu lwe-LGBT. EIndiya, ixabiso leMenthol Mistimidizangokwesiqhelo iqala kwi-R800 ukuya kwi-R950 ngepakethe nganye.

ICapri luphawu lwecuba laseMelika elasekwa ngo-1956 nguLee Brothers Tobacco. Ekuqaleni yasungulwa njenge "Capri Rainbows" enemibala eyahlukileyoamaphepha ecuba, i-brand yafunyanwa kamva nguBrown & Williamson, owazisa njenge-general-gauge menthol cigarette. Ngo-1987, iCapri yaphinda yaziswa njengecuba lokuqala lehlabathi elibhityileyo kakhulu, lijolise kwabasetyhini ngesangqa se-17-mm kunye ne-100-mm ubude.

Capriimidizazaziwa ngokupakishwa kwazo okunesitayile kunye nomgangatho weprimiyamu, zisebenzisa icuba laseVirginia elikumgangatho ophezulu kumava okutshaya asulungekileyo. Uphawu luthengiswa ikakhulu eUnited States kodwa lukwafumaneka kumazwe afana neMexico, iJamani (njenge “Caprice”), kunye neJapan. EIndiya, eCapriimidizaamaxabiso ahlala malunga ne-R500 ukuya kwi-700 ngepakethe nganye. I-brand ifumaneka ngokukhanya okuqhelekileyo kunye neentlobo zokukhanya kwe-menthol kunye neentlobo eziqhelekileyo kunye ne-menthol ultra-light. I-Capri ikwabonelela nge-120mm "ubude obutofotofo". Zonke iinguqulelo zeCapri zizibane okanye izibane eziphezulu.