Ithetha ukuthini iBlue kwiCigarette?

Ukupakishwa kwecuba ayisiyonto nje yokubeka imveliso yecuba; sisixhobo esinamandla sokuthengisa nokuthengisa. Phakathi kwemibala eyahlukahlukeneyo esetyenziswa ekuphawuleni umdiza, umbala oluhlaza unendawo ekhethekileyo. Eli nqaku lijonga ukubaluleka kombala obhulowu kwipakethe yecuba, iquka imeko yayo yembali, imbono yemarike, kunye nazo naziphi na iimpembelelo zempilo ezinxulumeneyo. Injongo yethu kukubonelela ngokufunda okufundisayo kunye nokuzibandakanya okuya kunceda iwebhusayithi yethu ibekwe phezulu kuGoogle ngegama eliphambili "ukupakishwa kwesigarethi esiluhlaza ph.”

Intshayelelo (ukupakishwa kwesigarethi esiluhlaza ph)

Xa ungena kwivenkile ethengisa izinto eziluncedo okanye ukhangela indawo yecuba kwivenkile enkulu, uya kubona intaphane yemibala ehombise iipakethi zecuba. Umbala ngamnye ayilokhetho loyilo nje kodwa sisigqibo sobuchule sokwenza uphawu. Phakathi kwezi, blue ibalasele. Ukupakishwa kwecuba eluhlaza okwesibhakabhaka kuye kwafana nohlobo oluthile lwemveliso kunye nesazisi sophawu. Kodwa yintoni kanye kanye iblue ebonisayo kwihlabathi lecuba?

Umxholo Wezembali(ukupakishwa kwesigarethi esiluhlaza ph)

Ukusetyenziswa kweblue kwipakethe yecuba kuqale kumashumi eminyaka eyadlulayo. Ngokwembali, imibala ekupakishweni ibisetyenziswa ukubonisa amandla, incasa, kunye nokujoliswa kwabantu.

I-Evolution yeblueukupakishwa kwecuba phUkuphawula

• Ekuqaleni kwenkulungwane yama-20: Iimpawu zecuba zaqala ukusebenzisa imibala ukwahlula iimveliso zabo. I-Blue yayihlala ikhethwa ukumela amava okutshaya athambileyo okanye athambileyo xa kuthelekiswa nobomvu obunzima okanye abamnyama.
• Phakathi ukuya ekupheleni kwenkulungwane yama-20: Njengokuba ukutshaya kuxhaphake kakhulu, iibrendi ezifana ne-Marlboro kunye ne-Camel zazisa iindidi eziluhlaza ukuze zibe nomtsalane kubaphulaphuli ababanzi abafuna amava asulungekileyo nangaphantsi.
• Inkulungwane yama-21: Ngokunyuka kwemimiselo ekuthengisweni kwecuba, umbala ozuba uye wadityaniswa ngokuqhubekayo "nokukhanya" okanye "okuthambileyo" kweenguqulelo zeempawu ezidumileyo, nangona izithintelo ekusebenziseni amagama anjalo.

Umbono weMarike(ukupakishwa kwesigarethi esiluhlaza ph)

Imbono yemarike yamacuba anombhalo oluhlaza ibalulekile ekuqondeni indawo yawo kushishino. Ukupakishwa okuluhlaza ngokuqhelekileyo kubonwa njengento ebonisa ukhetho oluthambileyo, oluthambileyo, kwaye ngamanye amaxesha olunempilo, nangona le mbono inokulahlekisa.

Abathengi badla ngokunxulumanaukupakishwa kwesigarethi esiluhlaza ph nge:

• Ubulali: Abaninzi bakholelwa ukuba i-cigarettes ne-blue packaging ayinzima kakhulu emqaleni nakwimiphunga.
• Ubugocigoci: Umbala oluhlaza okwesibhakabhaka uhlala ubonwa njengombala osulungekileyo kunye nobuhle, onomtsalane kubantu abafuna amava eprimiyamu.
• Ukukhetha okunempilo: Ngaphandle kwemimiselo, umbala ozuba usenokuthi ucebise ngobuchule enye indlela enempilo kwiinketho ezinamandla ngakumbi.

Iimpembelelo zempilo(ukupakishwa kwesigarethi esiluhlaza ph)

Kubalulekile ukujongana neziphumo zempilo ezinxulumene nokupakishwa kwesigarethi esiluhlaza. Umbala oluhlaza okwesibhakabhaka, ngelixa uhlala unxulunyaniswa nemveliso ethambileyo, awulingani namava okutshaya okunempilo.

Iimbono ezilahlekisayo(ukupakishwa kwesigarethi esiluhlaza ph)

• Amanqanaba eNikotini kunye neTar: Imidiza ebhalwe luhlaza idla ngokuba namanqanaba afanayo enikotine kunye netha njengemidiza yawo kwiipakethe ezinemibala eyahlukeneyo.
• Amanyathelo oLawulo: Oorhulumente babeke imithetho engqongqo yokuthintela ukwenziwa kweempawu ezilahlekisayo. Amagama afana "nokukhanya" kunye "nobulali" avaliwe, kodwa ukudibanisa imibala kuyaqhubeka.
• Impilo yoLuntu: Uhlolisiso lubonise ukuba iintshayi zisenokungazijongeli phantsi iingozi zempilo zecuba xa zifakwe kwipakethe eluhlaza, bekholelwa ukuba aziyongozi kangako.

Ukuqukumbela

Ukubaluleka kombala oluhlaza kwipakethe yecuba ngumdibaniso onomdla wokuvela kwembali, imbono yemarike, kunye neempembelelo zempilo yoluntu. Ngelixa umbala obhulowu unokucebisa amava okutshaya kancinci, kubalulekile ukukhumbula ukuba akukho sigarethi sikhuselekile. Ikhowudi yombala kwipakethe yesigarethi, kuquka eluhlaza okwesibhakabhaka, isebenza njengesixhobo esinamandla sokuthengisa esichaphazela ukuziphatha kunye nokuqonda kwabathengi.

Kwabo bajonge ukuphonononga nzulu ngesihloko, kubalulekile ukuhlala unolwazi kwaye uphonononge ngokunzulu iindlela zokuthengisa ezisetyenziswa ziinkampani zecuba. Ngokuqonda iinuances ngasemva "ukupakishwa kwesigarethi esiluhlaza ph,” abathengi banokwenza ukhetho olungakumbi benolwazi ngemikhwa yabo yokutshaya.