Ithetha Ntoni Ibhokisi Yokutshaya?

Ingaba yinIbhokisi yokutshaya Kuthetha ukuthini?

Igama elithile "ibhokisi yokutshaya” inokuvakala ingaqhelekanga kwabaninzi, kodwa inendima ebalulekileyo kushishino lwecuba nentsangu. Njengoko iinkcubeko zokutshaya ziguquka kwaye uyilo lokupakisha luguquka, intsingiselo ye "ibhokisi yokutshaya” iye yanda yaza yaquka iinguqulelo ezahlukahlukeneyo. Kule bhlog, siza kuphonononga inkcazo ye-aibhokisi yokutshaya, imbali yayo, indima yokupakishwa kwecuba yanamhlanje, kunye nokunyuka kokubaluleka kozinzo ekuyilweni kwezi bhokisi, ngakumbi kuMntla Melika naseYurophu.

Inkcazelo kaIbhokisi yokutshaya

Kwisiseko sayo, "ibhokisi yokutshaya” kubhekiselwa kwisikhongozelo esenzelwe ukugcina izinto ezinxulumene nokutshaya, njengecuba, iicuba, okanye intsangu. Ngokwemveli,iibhokisi zokutshayaziye zanxulunyaniswa nokupakishwa kwecuba, ngokuqhelekileyo kuquka izinto ezomeleleyo zokukhusela okungaphakathi kumanzi nokonakala. Eli gama liye landiswa ukuquka iindlela ezintsha zokupakisha kunye nezincedisi ezinxulumene nokutshaya.

Ngokomzekelo, aibhokisi yokutshayainokubhekisa kwiipakethe zecuba ezinoqokobhe oluqinileyo eziqhelene kakhulu nabatshayayo, okanye oko kunokuthetha ukupakishwa okukhethekileyo kweemveliso ze-cannabis, ezihlala zibandakanya amagumbi kunye nezitywina ezingqiniweyo zokuqinisekisa ukutsha kunye nokuthotyelwa kwemimiselo. Njengoko ishishini likhula, ngokunjalo iifom kunye nemisebenzi yeiibhokisi zokutshaya.

I-Evolution yeIibhokisi zokuPakisha iCigarette

Iibhokisi zokupakisha zecuba ziye zahamba kude ukusukela ekuqaleni kwenkulungwane yama-20. Ngaphambili, imidiza yayithengiswa ngeepakethe ezithambileyo okanye ngamanye amazwe kwamanye amazwe. Akuzange kube kude kube nokunyuka kweempawu ezifana neMarlboro apho iibhokisi zecuba ezinzima zaba luphawu lobunewunewu kunye nokukhusela imveliso. Ibhokisi ye-flip-top ka-Marlboro, eyaziswa ngeminyaka yoo-1950, yaguqula ukupakishwa kwecuba ngokunikezela ngogcino lwemveliso olungcono kunye nokuziva kwisiphelo esiphezulu. Olu yilo aluzange lusebenze nje kodwa lukwancede ukuseka uphawu lophawu.

Ukutyhubela amashumi eminyaka, ukupakishwa kwecuba kuye kwenziwa iinguqu ezininzi, eziqhutywa lutshintsho kwizinto, imimiselo yezempilo, kunye nokukhethwa kwabathengi. Namhlanje, iibhokisi zecuba zihlala zenziwe ngekhadibhodi eqinile, isinyithi, okanye izinto ezilungele i-eco-friendly ukuhlangabezana neemfuno zokuzinza.

Iindlela zangoku kwiUkupakishwa kweCigarette

Kwiimarike zanamhlanje, ngakumbi kuMntla Merika naseYurophu, iindlela zokupakishwa kwecuba ziphenjelelwe kakhulu zizinto ezininzi: uzinzo, utshintsho lolawulo, kunye nesazisi sophawu. Masizicazulule ezi:

Uzinzo: Enye yezona ndlela zibalulekileyo zokupakishwa kwecuba kukutshintshela kwizinto ezilungele indalo. Abathengi baxhalaba ngakumbi malunga nefuthe lokusingqongileyo, kwaye iimpawu ziphendula ngokusebenzisa iphepha elihlaziyiweyo, ii-inki ezibolayo, kunye nokunciphisa ukusetyenziswa kweplastiki. Umzekelo, eYurophu, imimiselo yokupakishwa kweplastiki ityhale iibrendi ukuba zivelise izinto ezintsha ezifana nebhodi yephepha okanye iiplastiki ezisekwe kwizityalo. Injongo kukunciphisa inkunkuma ngelixa ugcina ukuqina kunye nesibheno esibonakalayo sokupakisha.

Izilumkiso zeMpilo kunye neMimiselo: Kumazwe amaninzi, ukupakishwa kwecuba kunemigaqo engqongqo yezilumkiso zempilo. Ukuqaliswa kwemithetho yokupakisha ecacileyo kwiindawo ezifana ne-Australia kunye neendawo zaseYurophu kukhokelele ekunciphiseni ukubonakala kwe-brand kwiibhokisi zecuba. Endaweni yoko, ukupakishwa ngoku kugxile ngakumbi ekuhambiseni imiyalezo echasene nokutshaya enezilumkiso ezicacileyo zezempilo. Ngaphandle kolu tshintsho, iibrendi ezinje ngeMarlboro ziye zahlengahlengisa ngokutshintsha iindlela zabo zokuthengisa zisiya ekukhuthazeni ezinye iindlela “zokungatshayi”, njengeemveliso zomphunga.

Uyilo kunye nokuTsha: Nokuba kukho uxinzelelo olulawulayo, iibrendi zecuba zisatyala imali eninzi kuyilo oluyilayo. Ukupakishwa kuhlala yenye yeendawo ezimbalwa zokuchukumisa apho iinkampani zinokugcina ukwahlulo lwebrendi. Umzekelo, iMarlboro isoloko isebenzisa iskimu sayo sombala obomvu nomhlophe ukwenza imvakalelo yokuqhelana newonga. Ezinye iibhrendi, ezinje ngeZhonghua eTshayina, zijolisa kwii-accents zegolide kunye noyilo olutofotofo ukubhenela kwintengiso yeprimiyamu.

Gxininisa eMarlboro naseZhonghua

UMarlboro uhlala eyinkokeli kwiukupakishwa kwecubaihlabathi. Ibhokisi yayo ye-iclip-top ye-iclip-top yenye yoyilo olwaziwayo kwishishini, kwaye uphawu luye lwahlala luziqhelanisa neentsingiselo zentengiso. KuMntla Merika naseYurophu, ukupakishwa kukaMarlboro kutshintshele ekugxininiseni umgangatho weprimiyamu kwaye, kutsha nje, uzinzo. Inkampani iye yazama izinto ezintsha ezibonelela ngeenzuzo zokusingqongileyo ngaphandle kokuncama ukuthembeka kwephakheji.

I-Zhonghua, i-brand ye-cigarette yase-China ephezulu, ithatha indlela eyahlukileyo. Ukupakishwa kwayo kwendele nzulu kwinkcubeko yamaTshayina, isebenzisa imiqondiso yobutyebi kunye nempumelelo, efana nefoyile yegolide kunye noyilo oluntsonkothileyo. Ngelixa ibonelela ngokuyintloko kwimarike yaseTshayina, iZhonghua ikwafumene ukuthambekela kwiimarike zehlabathi apho iisigarethi zeprimiyamu zifunwa khona. Ukusetyenziswa kwezinto ezinobunewunewu kunye noyilo oluhonjisiweyo lunceda ukwahlula uphawu kwabo bakhuphisana nabo.

Iibhokisi zokuPakisha iCigarette kwiShishini leCannabis

Igama elithile "ibhokisi yokutshaya” alipheleliselwanga kwicuba kuphela. Kwiminyaka yakutshanje, ishishini le-cannabis lamkele inguqulelo yalo yebhokisi yokupakisha yecuba, ihlala igxile ekusebenzeni kunye nokuthotyelwa kwemigangatho yolawulo. Emantla eMelika, i-cannabisibhokisi yokutshayaeskufuneka babambelele kwimigaqo engqongqo yokupakisha eqinisekisa ukhuseleko lwabantwana, ukuhlaziyeka kwemveliso, kunye nokuthintela ukuchasana.

EYurophu, ishishini le-cannabis lisavela, kodwa iindlela zokupakisha ziqala ukulandela iipatheni ezifanayo. Iimpawu ziphuhlisa iibhokisi ezinqabileyo, ezincinci ezikhangayo kubathengi banamhlanje abaxabisa ingqiqo kunye nomgangatho. Ezi bhokisi zihlala zibandakanya amagumbi akhelwe ngaphakathi kwiimveliso ze-cannabis kunye nezixhobo eziqengqelekayo, ezinikezela lula kubasebenzisi.

Uzinzo kunye neenguqulelo zexesha elizayo

Uzinzo iyaqhubeka ukuba amandla okuqhuba kwixesha elizayo leibhokisi yokutshayaes, ngakumbi kuMntla Merika naseYurophu. Iimveliso ziya zikhangela iindlela zokunciphisa unyawo lwekhabhoni ngokusebenzisa izinto ezinokuphinda zisetyenziswe kunye nokuphelisa izinto ezingaboliyo njengeplastiki. Olu tshintsho aluboneleli kuphela kubathengi abakhathalela indalo kodwa lukwahambelana nemithetho engqongqo yokusingqongileyo amazwe amaninzi ayisebenzisayo.

Omnye umzekelo wenguqulelo entsha kwesi sithuba kukunyuka kwezihluzo zemidiza ezinokubola kunye nokupakishwa okunokuphinda kusetyenziswe. Iinkampani ziphinda zivavanye ngoyilo olunokuthi luphindwe, lunike ukupakishwa ubomi besibini emva kokuba imveliso isetyenzisiwe. Ezi ndlela zinokukhula njengoko imfuno yabathengi yeemveliso ezizinzileyo isanda.

Ukuqukumbela

Ekugqibeleni, igama elithi "ibhokisi yokutshaya” inokubhekisa kuluhlu olubanzi lweemveliso kunye nezisombululo zokupakisha, ukusuka kwiibhokisi zecuba eziqhelekileyo ukuya kwipakethe ye-cannabis yanamhlanje. Njengoko iinkcubeko zokutshaya ziqhubeleka nokuvela, kunjalo ngoyilo lokupakisha kunye nezixhobo ezixhasayo. Iimveliso ezifana neMarlboro kunye neZhonghua zikhokela intlawulo kwiimarike zazo, kodwa ikamva lokupakishwa kwecuba liya kubunjwa ngokuzinza kunye nokutsha, ngakumbi eMntla Melika naseYurophu.